The Content Beach

In today’s episode, I break down funnels in the simplest, most human way possible — no jargon, no pressure, no sleazy strategies.
If you’re an online coach, consultant, educator, or digital expert wanting to bring your work into the online world, this episode is going to feel like a deep exhale. I’m walking you through:
🌴 What a funnel actually is — in normal human words
No tech overwhelm. No fancy diagrams. Just:How people find you → how you build trust → how they eventually buy.
🌊 Why opt-ins matter
And why the goal isn’t to “collect emails”…but to build a relationship inside someone’s inbox.
✉️ What really happens after someone joins your list
I explain the nurturing phase, what keeps people subscribed, what loses them, and how to create content that warms your audience toward your paid offers.
🔥 Behavior-based automations (explained simply)
You’ll learn things like:
What counts as “engagement”
How to tag people based on clicks
When to segment or send someone into a new sequence
Why “did they open?” tells you way more than you think
💛 The rule I swear by: Provide value first
Not everyone agrees with this, but inside The Content Beach, we build trust.We don’t pressure.We don’t rush.We don’t throw “BUY NOW” in someone’s face at first contact.
📣 Bonus tip:
How to run high-volume campaigns (like Black Friday or launches)without annoying your entire email list — using “exclude me from this promo” logic.

In this episode, I share what I’m testing behind the scenes as I audit my digital ecosystem. With Kajabi sunsetting the Experts directory, I’m using this moment to explore alternatives and refine my setup: Wix for creative control and merch, WordPress + Elementor for design flexibility (with caveats), and ActiveCampaign for advanced automation and lead scoring.
Timestamps
00:00 — Welcome (yes, I went live twice today)
00:40 — What Kajabi Experts sunsetting means for creators
01:30 — Why I stayed on Kajabi until now
03:00 — WordPress + Elementor vs Kajabi vs Wix
04:40 — What’s improved in Wix since I last used it
05:20 — Merch, automations, and creative control on Wix
06:00 — The gap in Kajabi: advanced automation & lead scoring
07:10 — Why I’m testing ActiveCampaign next
07:50 — Why visual freedom matters for personal brands
09:30 — Pricing psychology: premium users vs accessible stacks
10:40 — Affiliate note & what I’ll test next
11:20 — Closing: testing, tweaking, thriving
Mentioned
Wix — creative control, built-in automations, native merch
Kajabi — all-in-one platform for courses and sites
ActiveCampaign — advanced automations & lead scoring
We Thrive by Design — my digital strategy studio
“I don’t stay loyal to tools that limit growth. I test, tweak, and rebuild so the system serves the strategy.”
Work with me
Want to future-proof your digital ecosystem? Visit www.wethrivebydesign.com and I’ll map your next, smarter stack.
 

In this one-take episode of The Content Beach, Raya unpacks the recent changes in Kajabi—from new pricing tiers coming in January 2026 to the retirement of the Kajabi Experts directory and migration to Contra. If you’re a course creator, coach, or consultant who relies on Kajabi for delivery or lead flow, this episode helps you respond calmly and strategically, without losing momentum.
KEY TAKEAWAYS
Kajabi pricing: New tiers are scheduled to take effect in January 2026—plan upgrades, migrations, and client conversations ahead of time.
Experts directory → Contra: Kajabi has shifted the Experts marketplace to Contra, changing where and how service providers connect with clients.
Avoid single-platform dependence: If your leads live on one platform, you’re exposed to sudden changes. Diversify gently (website SEO, LinkedIn, referral systems).
Mindset & operations: Stability comes from simple, repeatable marketing actions and a clear system for outreach, not from chasing every platform tweak.
QUOTE-WORTHY
“When you anchor your lead generation into one platform and that platform disappears, what’s left for you?”
“There’s a paradise on the other side of change — but you need the stamina to walk through the terrain first.”
 
WHO THIS EPISODE IS FORCourse creators, coaches, consultants, and small teams using Kajabi who want steady systems, not chaos — especially if you’re navigating pricing changes and marketplace shifts.
Need a stable Kajabi system (and a team that can run it)? Book a Kajabi Systems Review via Work with Me — We Thrive By Design: https://www.wethrivebydesign.com
 
DISCLAIMERThis show is an independent production and is not affiliated with or endorsed by Kajabi LLC.
 
ABOUT THE HOSTRaya is a Digital Strategy Architect and founder of We Thrive By Design, helping creators and businesses build structured, scalable systems on Kajabi.

Kajabi just announced their new rates. In this live episode, I was surprised to learn about this. How this impacts new creators, coaches and educators - those who are just starting out. Is it worth it? Considering Kajabi now offers unlimited community access groups (used to count against your product slot), this is a great news to start offering a community access for your fans as you're building out your business!Want to learn more about how to use Kajabi for your business? Visit my website www.wethrivebydesign.com to work with me.

After weeks of overthinking the podcast name and nearly slipping into podfade, I’m back — and we’re diving into the raw truth about content creation. Why do we spiral when no one’s watching? What should you give away for free? And how do you stay authentic without softening your edges?
In this solo, unscripted (but weirdly clear) episode, I unpack:
Why creating free content can feel heavy — and what to do about it
The difference between teaching the what vs. the how
How to share generously without giving it all away
What to do when your voice doesn’t sound “polished” enough for your clients
A behind-the-scenes glimpse at the battle between my ‘unhinged’ and ‘hinged’ podcast identities
If you’ve been questioning your content, this episode is your reminder to show up — not perfectly, but powerfully.
Mentioned in this Episode:
The concept of “Teach the what, charge for the how”
Using YouTube, podcasts, and reels as slow-burn authority builders
Creating content as a soul-aligned practice, not just a strategy
Quotable Moments:
“If you round off your edges, you’re not you anymore.”
“Not everyone is drinking Coke when they see the ad — but they remember it.”
“You’re not behind. You’re just realigning.”
💡 For Coaches, Creators & Consultants:
This one’s especially for you if you're trying to move from client calls to content authority — without losing your voice or vibe along the way.

This one’s not about tips or tactics. It’s about you. The version of you that’s tired, stretched, questioning whether this business thing is even worth it, but still shows up anyway.
In this deeply honest solo episode, I go live (again), unscripted, unfiltered, and in the thick of it. From juggling client work to bleeding fingers in front of a fan (yes, really), I talk about the messy middle of content creation and the pressure of running a business while also being human.
If you’ve ever felt like you’re carrying too much, dreaming too big for your clients, or just trying to survive Monday with a little bit of soul intact… this one’s for you.
What You'll Hear:
What showing up really looks like when you’re not in the mood
Why waiting for inspiration is a trap (and what to do instead)
The reality of doing client work with a visionary heart
Motherhood, self-care, and finding stillness without needing an ER visit to justify it
Releasing the pressure to be on all the time — and creating from where you are
A little woo, a little grit, and a lot of real talk for content creators on the edge
Real Talk Highlights:
“Not every day is a good business day. Some days you just need to survive — and that’s okay.”
“The only time I gave myself permission to rest was when my hand was literally bleeding.”
“You don’t need a new funnel. You need to breathe.”
“You’re not behind. You’re just burned out. And your business needs you whole — not just busy.”
Resources & Links:
🌐 WeThriveByDesign.com – for Kajabi setup, content strategy, or just a little support in the chaos
🌊 Final Words:
Some episodes are polished.This one is not.
It’s a reminder that showing up is enough.Even when you’re spiralling. Even when your clients don’t get the vision.Even when you’re building offers for an audience you’re not even sure is watching yet.
You’re still building.You’re still showing up.And that’s not small. That’s everything.
Take a breath.Then hit publish anyway.

Need expert help with Kajabi? Visit www.wethrivebydesign.com to schedule a free 30-minute audit of your systems and workflow.***Thinking about using Kajabi for your online business? In this raw, unedited episode of The Content Beach, I break down the real deal on Kajabi in 2025 — some fluff, no scripts, just honest insights from someone deep in the digital marketing trenches.
Whether you're a coach, consultant, or content creator looking to streamline your systems, this episode will walk you through:
1. The key advantages of using Kajabi in 20252. Its biggest weaknesses (including the community feature and email limitations)3. Who Kajabi is perfect for — and who should stay away4. What you get with each Kajabi pricing tier5. Real talk on Kajabi products: courses, newsletters, podcasts, coaching, and more6. Why Kajabi saves you time (even if it's pricey) — and how that translates to more focus and money
I also share personal client experiences, setup hacks, and the truth about whether Kajabi is actually “expensive” — or just misunderstood.
🎧 If you’re building a digital brand and feel overwhelmed by scattered tools and tech setup, this is the no-nonsense Kajabi guide you’ve been waiting for.

In this episode of The Content Beach, I hit record and went completely live — unscripted, slightly chaotic, and totally real — to answer the question I keep circling as a creator:
Can we actually escape AI? And should we even be trying to?
This episode isn’t AI fear-mongering or bandwagon hype. It’s my personal take, as someone who builds strategy, runs client systems, and uses AI every day — while still protecting my voice, my values, and my creativity.
Whether you’re using AI and loving it, avoiding it on principle, or feeling overwhelmed by it all… this one’s for you.
Here’s what we get into:
Why I’m not afraid of AI — but I am cautious about what it replaces
How I actually use it in my business (and where I draw the line)
The real reason creators feel behind — and how I deal with that
Why automation doesn’t mean abandoning your voice
How I protect the essence of my client work and content
If you’ve ever found yourself saving hundreds of ChatGPT drafts and never returning to them… or feeling like you’re falling behind because you’re not “AI-optimized,” this is a reminder that you’re not behind — you’re just realigning.
Want to go deeper? I’ve got resources at www.wethrivebydesign.com